Posts by: Siddharth Vanchinathan

A-Rix Auto and Taxi Meter for iPhone

By On February 1, 2012 · 7 Comments

Quick recap if you have no idea what A-Rix is. It is a product I designed almost 2 years ago which was in response to a pain I personally had – Tampered Auto Rickshaw Meters. I also took the opportunity as an exercise in interaction design and created a simple, easy to [...]

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How would you like it?

By On January 22, 2012 · Leave a Comment

How would you like it?
Rained in, gloomy skies,
Bright yellow flames of the fireplace crackling,
Hand in hand with your mother,
Enjoying some intimate conversation?

How would you like it?
Still waters, peaceful surroundings,
Dim red ruby setting in the distance,
Hands in the cool lake waters,

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Are Advertising, Design and Management Consultancies heading for a collision?

By On December 16, 2011 · Leave a Comment

HYPOTHESIS: The advertising agency, the design studio and the strategic consultancy are colliding in clients and services offered. They are going after the same budgets and offering ‘innovative solutions’ as differentiators. 

The ADVERTISING AGENCY

The advertising agency has a long history. Scenes from “Mad Men” (a more recent form) pop into our head [...]

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The Kickstarter Story

By On December 13, 2011 · 1 Comment

The story of Kickstarter as a disruptive business model. It disrupts the idea of raising capital from 3rd party. With kickstarter, if you have a project, you can get direct access to your customers without having to answer to manufacturers or venture capitalists.

The project is an experiment in gradID to create a new [...]

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Portfolio 2011: Work Is Play Is Life

By On October 10, 2011 · Leave a Comment

My new portfolio is finally online! Thanks to Cargo Collective and the amazing platform they’ve built. I’m going to be sticking around them for a long time. You can access it from the portfolio link on the top-left of this page or click on the image below!

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I owe Steve Jobs.

By On October 5, 2011 · Leave a Comment

Below is an excerpt from Steve’s speech at the Stanford commencement in 2005. My decision to change my career after graduating from Manipal was because of these words.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external [...]

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The Flying Squirrel – Formula E 2011

By On August 20, 2011 · Leave a Comment

Formula E is the Graduate Industrial Department’s (gradID) annual summer event challenging its students to extract the most power from 16 feet of rubber band and go around three courses on the Art Center College of Design Hillside campus. This year was a record breaking race with all the records from past years having been [...]

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The Office: A Facility Based on Change – Takeways 47 years later.

By On May 30, 2011 · Leave a Comment

This report resulted in the development of the Action Office system by Herman Miller. It is still relevant and on sale today, 47 years after the report was published. Three major contributions of this system to the office space as we know it today are personal+accessible spaces, vertical storage and the felt pin [...]

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Tactility vs. Naturality

By On March 22, 2011 · 5 Comments

What are user interfaces? They serve as a medium of communication between man and machine, whether it is a set of levers on an engine lathe or a keyboard and a mouse to control a personal computer. In the interaction design industry, recently, the shift of focus is from GUIs to NUIs. GUIs are Graphical [...]

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Think. Create.

By On March 16, 2011 · Leave a Comment

My Design Process:

Rework:

First Draft:

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