Generative Pre-trained Transformer 3 (GPT3) should scare some marketers and excite other marketers.
This language prediction tool can generate "any" type of written content. It will hurt those content marketers who have been churning out mindless regurtitative content about the top 10 software for xyz. It should excite those marketers who rely on being creative. It is the second category of marketers who will let GPT3 augment their work - get it to write the first copy and then improve on it i.e. let GPT3 write the first draft among other things.
I have used GPT3 to write a sales email from three lines of clipped text. It didn't do very well. It will do so in the future though.
It will still be behind an expert marketer in terms of quality though. Does this scare you or excite you?