About Me

I'm Sidharth Varma. I build things for a living, companies mostly, and lately a farm.

I spent my early career in sales and marketing. In 2020 I started my first business, co-founding a large supply chain tech company. Today I'm the founder of AllyMatter (allymatter.com), a knowledge management platform that helps companies keep their documentation, SOPs, and policies in one place people actually use. The ambition is large: I want it to become the system of record for how a company runs.

The other thing I'm building moves at a completely different speed. We have a coffee farm in Sakleshpur, in the hills of the Western Ghats, grown under shade the old way. The plan is to build a home there, slowly and properly, and to work from it for long stretches of the year. I expect to live between Sakleshpur and Bengaluru: the city for the company and the people, the hills for the quiet and the slow work a farm demands. Software rewards speed. A farm refuses it. I'm learning a lot from holding both.

This site, Between Builds, is where I keep the record of all of it. The company and the farm, the home as it goes up, the occasional video I shoot myself, and notes on whatever else is worth keeping. I'm trying to build a content life alongside the rest: an honest, unpolished account rather than a highlight reel. I also want to travel more, and write that down too.

A little on how I got here. I grew up in Vizag, by the sea. I moved to Hyderabad to work and later to build, and I'm now gradually shifting base to Bengaluru, with the farm as the third point that keeps it all grounded.

I've been shaped as much by what I've read as by what I've done. Stoic philosophy is the closest thing I have to an operating manual: focus on what you control, do the work, keep your head. And Under the Tuscan Sun, Frances Mayes' memoir about rebuilding a life around an old house in Tuscany, along with a stack of travelogues, planted an idea that never left: that a good life can be built deliberately, in a particular place, with your hands and your attention. The farm is, in part, me taking that seriously.

Thanks for reading. If any of this resonates, subscribe and new posts will come straight to your inbox. There's a lot still to build.